Building Mobile Brand Equity: The Mediating Roles of Perceived Values

This research tests the mediational roles of hedonic and utilitarian values consumers receive from using mobile data services (MDS) on the relationship between mobile commerce experience and mobile provider brand equity. A theoretical model was developed based on a review of the existing literature, and a survey was developed to test the model using a sample of 371 students in major universities in Jordan. The structural findings showed that MDS experience positively influence MDS provider image, which positively influenced both utilitarian and hedonic values, the effect being stronger for the utilitarian value. Moreover, both types of perceived values from using the MDS fully mediate the effect of MDS provider image on mobile equity.     

基于底线预警的国土空间生态修复规划实施监督体系研究

国土空间生态修复是推进生态文明建设的重大举措，构建基于底线预警的国土空间生态修复规划实施监督体系是完善国土空间规划“一张图”信息系统的重要组成部分和政策支撑。通过对生态修复规划实施监督体系建设的研究，把握底线控制与监测预警机制，对接国土空间生态修复业务管理各项需求，搭建“五梯度四体系”的生态修复规划动态监测实施监督信息系统，构建以“七个一”为主要内容的生态修复规划底线预警监测评估机制，并与各层级国土空间规划“一张图”实施监督信息系统进行衔接，实现对生态修复规划实施的动态监测和预警。     

基于Excel的道路工程计算技术

围绕数据组织、数据的联动检索技术、Excel高级函数、Excel自定义函数、Excel VBA程序的开发过程,系统地建立了基于Excel的道路工程计算的框架模板。     

南京江北新区新型城镇化发展质量评价与提升路径

文章构建了由31项指标组成的新型城镇化综合发展质量评价指标体系,运用AHP层次分析法和熵值法,选择19个国家级新区中2018年经济总量排名前十的新区进行定量对比分析,并结合民生幸福建设群众满意度问卷调查分析,对南京江北新区新型城镇化发展质量进行综合评价。研究表明:(1)南京江北新区新型城镇化整体发展处于中上游水平,与发达新区相比存在一定差距,产业结构亟需优化;(2)发展增长方式、资源利用率、环境保护类指标明显落后;(3)科教文卫、居民生活等指标具有比较优势。文章最后提出新型城镇化提升路径为加快生态环境和公共服务建设,积极提升科教和生态示范效应,做大做强主导产业,促进城乡特色均衡发展和推进以人为核心的新型城镇化。     

中小型侦察监视特种飞机系统的设计技术

分析了当前国内外典型中小型特种飞机的特点和应用方向，阐述了中小型特种飞机系统的技术发展趋势。通过分析典型的特种通用飞机的性能和平台构型特点，详细描述了基于典型中小型特种飞机平台的机载侦察监视应用系统的组成、原理、主要性能及技术难点，并结合实际工程应用，介绍了系统的应用成果。应用分析表明，基于中小型特种飞机平台的机载平台的应用系统有较大的应用范围和市场前景。     

Is Current Way of Promoting Sustainability,Sustainable?

Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendly products. Past literature suggests greenwashing being a possible reason for this discrepancy. With greenwashing being caused by mismatch between communication and perceived performance, this article focuses on assessment of simultaneous impact of both communication and performance elements on brand attitude. A quantitative study was undertaken to test the hypotheses. This was followed by a qualitative study to understand alternative explanation of hypotheses that was not accepted. The research revealed that a consumer’s attitude toward a green brand is impacted both by his or her general skepticism towards green ads and the credibility that she assigns to the firm’s green message. Perceived value of product also had a positive impact on brand attitude. Findings advance academic literature and support managerial community by highlighting factors for building a positive green brand attitude and resultantly avoiding the trap of being equated with greenwashing.     

特许权价值、最优关闭策略和存款保险定价

随着存款保险制度的推出以及金融机构退出机制的完善，国家声誉将逐渐退出银行无形资本。在激励相容的金融监管趋势下，特许权价值等市场约束力量会显著影响到商业银行的风险承担。在此逻辑基础上，以我国16家上市商业银行为研究对象，一方面探讨特许权价值影响下不同产权结构的商业银行的最优救助机制，另一方面通过最优救助临界指标，利用银行重组模型，推导合理的存款保险风险差别费率。     

Frustration-driven process improvement

When employees are empowered to continuously record their employment-related frustrations—doing so on accessible, visually prominent media—process improvement becomes upgraded to operate in a truly continuous mode. Frustrations are a superior target of process improvement in that they get at deep-seated concerns of people who have first-order process awareness and are most directly impacted by process failings. Recording frustrations not only provides a sound basis for pressing on to solutions, but it is also cathartic. The act of recording frustrations prominently on company-sanctioned media provides a positive outlet for the frustrations themselves.     

四川秦巴山区绿色发展的软路径设计

作为自然资源、生态环境独具特色,发展潜力巨大的欠发达山区,绿色发展之路是四川秦巴山区实现健康科学发展的内在要求,是有效化解经济发展与环境资源矛盾的必然选择。山区绿色发展的软路径,是探寻"绿水青山就是金山银山"的绿色发展之路,主张人口、资源、环境互利共赢的可持续发展。从制度护山推动环境价值实现、市场塑山加强资源产业整合、教育固山促进人口素质提升3条层层递进的软路径出发,探析四川秦巴山区绿色发展之道。提出通过构建绿色制度体系、绿色产业格局、绿色教育模式,推动四川秦巴山区人口、资源、环境绿色协同发展。     

企业培训工作的问题与对策小议

本文重点关注了企业培训工作中容易出现的六个问题,通过对这些问题的简要分析,试图找到解决这些问题的相应对策。